The current market economy , baked patisserie face of consumer groups , mainly children and young people , is a fashionable consumption. So should the new economic environment and structure to adopt new marketing strategies. So what marketing methods suitable for baking cake shop it?
First, network marketing
The study found that there are five external environmental factors causing unfair competition : the company ‘s industry closely guarded ( such as patent protection, lack of resources , a huge investment, etc.) , other companies difficult to enter the industry ; weak competitors ; few alternatives ; the customer can not find other bakery products or services satisfactory to replace the product or service ; supplier status weakness. The advent of the Internet and e-commerce systems based on the original baking revolutionized the theory and practice of marketing presence . These problems will cease to exist , and thus a concept of network marketing.
Second, the relationship marketing
Baking relationship marketing is the marketing campaign as a process of baking a cake shop and bakery consumers, suppliers , distributors , competitors , government agencies and other public interaction occurs , the core baked bakery marketing activities is to establish and develop these good relations with the public.
Third, integrated marketing
Integrated marketing is the core of the restructuring consumer behavior and market behavior baking cake shop , integrated and coordinated use of various forms of communication, unity of purpose and unity to spread the image of bakery products consistent information dissemination , implementation and consumers two-way communication , quickly establish the status of bakery products in the eyes of the consumer brand , build brands and consumers baked long-term close relationships more effectively reach bakery products and bakery products spread marketing purposes.
Fourth, differentiated marketing
Differentiated marketing is to understand the characteristics of their products , distribution channels , the effectiveness of technology , marketing resources, and other information based on the concentration of superior resources , avoiding mainstream way through unique campaign , flexible marketing tools , inventive way to manufacture baking product concept or baking sales channels to achieve the effect of a surprise move . Successful operation of its biggest advantages is to gain market awareness, market share quickly, and easy to form resources.
Fifth, the active marketing
Active marketing 70% of the time throughout the process and talk sales , reception work must be compressed to less than 30 %, otherwise bake sales expanded time . First exchange with customers, build feelings, develop a sense of trust , and guide desire.
Six , experiential marketing
The formation of a buyer’s market so that consumers demand presents some new features. The consumption structure , the proportion of consumer sentiment improves ; content , personalized increased demand ; the value of the target , pay more attention to feel accepted when baked products ; way of looking at products from the acceptance of consumers to actively participate in product design and manufacturing, consumption process becomes an experience process. To focus on the customer experience at the core of experiential marketing strategy has become an inevitable choice for the new era baked bakery . Experience it in order to meet consumer demand for focus , the ” experience” factor into baking marketing strategies to bring new value for consumers , content-rich customer value system has become an important strategic experience economy enterprises to gain competitive advantage. Battle of the 21st century the most powerful marketing secret weapon , able to quickly narrow the distance with consumers , enhance brand competitiveness.
Seven, knowledge of marketing
In the era of knowledge economy , baked bakery management focus from production to research and development, management of tangible assets from the steering management knowledge. At the same time , baking marketing will inevitably turn to a higher level , that knowledge will be baked bakery marketing to gain market an important way of marketing . Knowledge of marketing to customers in the same time consumption learn new knowledge , to increase the knowledge content marketing activities ; mining bakery products culture, focusing on the concept of value formation resonate with consumers ; forming a relationship with the consumer marketing structure level ; training customers have targeted sales.
Eight, emotional marketing
Emotional marketing is the difference between personal feelings and needs of consumers as the core baking bakery brand marketing strategy, by means of emotional packaging, promotional emotion , emotional advertising, word of mouth emotion , emotion and design strategies to achieve business objectives baked bakery . It focuses and customers , emotional interaction between consumers , through a variety of terminals in baked patisserie salon , clubs and other forms of enhancements and customer communication .
Nine , Education Marketing
Such objects and content of training and lectures as the main form of baking marketing model involved has also undergone a major change and improvement. Form more alive , more and more content , and gradually move towards multi-level, all-round . Many baked bakery is sparing no effort in trying to stand on the origin of the clients baking education marketing services , on the one hand by means of this form of baked bakery vigorously promote culture, product knowledge and, more importantly, through learning to meet customer needs to stimulate their buying enthusiasm , drive sales.
Ten, services marketing
Services are used to sell products or baked together with the activities of the sale , benefit or satisfaction. It should not be noisy originally verbal , not just simply a strategy , but a real commitment to a consumer to make , a touch , a pleasure , a well-deserved pay.
Igools: Baking Packaging Leader
focus on baking packaging,factory direct sale! Produce pastry boxes, cake boxes, paper bags,packaging accessories etc.
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